Colgate Herbal Packaging Redesign :: Behance

Design Objectives

- Bring to life healing power of herbs (Healthy Gums)

- Refresh brand to a contemporary look

- Elevate worth paying more perception

- Maintain sub brand memory structure

Design Challenge

Stretch the old design to a modern contemporary look and feel without alienating Herbal users - while maintaining the brand memory structure.

Design Solution

Focus on transforming the ingredients to fresh greens, the best concept was based on illustrating the herbs into more contemporary look and keeping it minimal, and adding clean and pure image stocks of the main ingredient to create better contrast.