FROM 568 - 10k+!! SOCIAL MEDIA MANAGER at Authentique.co
MFaB Marketing Agency
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Posted Nov 24, 2024
Growing the brands presence, customer loyalty and socials from 568 to 10k+ followers in as little as 6 months!
FROM 568 - 10k+ FOLLOWERS IN AS LITTLE AS A YEAR!!
Fun Facts: Got our client featured in Marie Claire Arabia December 2019 issue
What is Authentique.co?
Authenqiue.co (@shopauthentique.co on Instagram) is a high end jewelry and clothing brand thats the first Canadian digital platform to bridge the gap between Middle Eastern female designers around the world and the Canadian market by curating timeless, affordable luxury; all while celebrating culture and women empowerment.
My role involves growing the brands presence, managing and creating timeless and luxurious content on social platforms to get their name out there on all social platforms.
Going Above and Beyond
Platforms Used: InstaGram, Pinterest & Tiktok
Specified Weekly Content Day
Social Profile Optimization + Social Media Audit
Content Creation of 18 Videos/Pictures per Week - 6 For Each Platform
Video Planning, Shot List, Script/Copy Writing
20 Viral Customizable Scripts
13-15 hours of Trend Research + Ideation
Caption + Hashtag Research
Community Engagement Strategy
1 Hour of Monthly Calls
In Depth Monthly Analytics Reports
Onboarding Documents
3 month Social Media Strategy
30 mins. Proactive Engagement each day
My Role:
Collaborating with relevant vendors
Collaborating with niche Influencers
Planned photoshoots for the products
Thought of marketing campaigns
Managed Ads on Meta
Manage posting schedule
Planned and curated Instagram feed
Create and post all content and storys
Proofread copy
Implement hashtag strategy
Monitor performance of posts
Breakdown monthly analytics and identify opportunities for growth
Results:
In the second month of working together we achieved…
+2000 followers
Tripled the # of posts going out each month
200,000 accounts reached
16,153 accounts engaged
365,098 impressions
Fast forward 11 months, we have grown Authentique Instagram community to over 10,000 followers. Engaging with vendors and selling products at Pop-Up shops to get the brands name out there.
We have achieved this by consistently engaging with our audience, monitoring content performance and going over our social strategy to focus on content formats to nurture our grow with our target audience!