To begin with, we researched the software and development industries in the Nordics, the difficulties consumers faced, and where the company's message was being communicated. We emphasized the service's critical advantages, innovation, professionalism, and modernity. The team wanted to create a visual identity design method that could shift from more businesslike to more emotional. The software industry was connected by color psychology and the psychology of novelty, professionalism, and technology through color to create an instant visual connection. The bright and vibrant colors make a quick graphic link to the topic of originality, professionalism, and technology. The brand uses green, orange, and blue hues extensively.