NPC AR Filter

Luis Bertola

Art Director
AR/VR Developer
TikTok Creator
Adobe Illustrator
Effect House
September, 2023. A new trend emerges: people impersonating NPCs on TikTok, earning thousands of dollars. It seems like easy money, but mimicking an NPC live without breaking character is trickier than it seems. It's a skill that requires practice, and making faces in front of a mirror isn't enough. 

How can you practice without followers purchasing you gifts?  You got to fake it till you make it.

View post on TikTok
View post on TikTok

The Icons

Replicating the UI was the easy part. Using real NPC videos as references, I created the assets for the filter. They had to be identical to the real thing, so no one would think that they are fake.

The Effect

The technical aspect of the creation of the filter was a challenge on its own. I had to replicate exactly the duration and movements of the elements to achieve realism. Adding to that, the type of gift and the quantity had to be randomly modified. If it were a sequence that repeats all the time, the illusion would be lost.

The Results

Sharing this effect on a new account and without putting any money on ads, the effect got almost one million views from around the world. There are even videos shared in languages that I don't understand. 

Try it!

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