Capri Boutique Brand Design
Lauren Bolschitz
Capri Boutique is not just a brand; it's a celebration of the carefree spirit, the timeless elegance, and the unbridled joy found in living a vacation lifestyle.
For their brand look, I started with the captivating allure of Italian hand-painted tiles that adorn the streets and homes of the Amalfi Coast. Along with the blue tiles we pulled inspiration from the iconic lemon motifs that dance through the Amalfi landscape.
The end result are beautiful illustrated logos that embrace the spirit of this picturesque paradise, weaving its charm into every thread of their brand identity.
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Posted Dec 20, 2023
Capri Boutique: Logo and brand design blend Italian tile and Amalfi lemon motifs, hand-drawn and hand-lettered for a casually sophisticated aesthetic.
