This International Shoes Company continually sought opportunities to improve efficiency and growth over their partner retailers to increase direct sales and brand recognition. We improved efficiency and overall sales for the brand through strategic allocations of budget and tactical search optimizations.

They faced challenging and growing competition in paid search from online retailers such as Amazon, Zappos, and other retailers selling their products. The goal was to increase market share and direct sales for the website.

To assess competition with bidding and automation, we tested multiple bid strategies to lower costs while still capitalizing on the most profitable key terms. After initial testing, we were able to reduce cost per click while increasing transactions drastically.

As the campaigns became profitable, we began testing more aggressive bidding while expanding account terms to increase direct sales and improve ROI.

We were able to decrease costs while increasing sales through strategic theme-based campaigns utilizing a funnel approach for general interest, specific profitable products, shopping ads, and branded terms.

Through a partnership-driven approach to understand the brand's goals and building a strategy based on the specific needs of their advertising account, we accomplished significant improvements. Including a 46% decrease in cost per click, and a 130% increase in transactions. Increasing ROI by 67%. Improving overall revenue and staying ahead of competitive retailers within the space.