Launched menopause brand

Developed break-thru menopause brand - Phenology - at the intersection of beauty and wellness from a product, marketing, and operational perspective. Launched integrated campaign that secured top tier women's magazine coverage (Harper's, Oprah Daily, Real Simple), inked partnerships with sexual wellness brand Vella, and created content strategy that launched brand with 10K strong email list. Grew business to 1M ARR within 9 months.