Tasked with redefining a U.S. based rare disease client's approach to launching a new drug, Ankit successfully overhauled the existing healthcare analytics infrastructure, transforming challenges into strategic opportunities. The client faced a critical challenge: their current system could not effectively leverage patient-level data, crucial for targeting and engaging specific patient groups. Recognizing the gap, Ankit steered a comprehensive analytics revision.

Leveraging his deep expertise in patient analytics and AI, Ankit introduced advanced predictive models to understand patient journeys and treatment patterns, enhancing precision in targeting healthcare professionals (HCPs) and optimizing drug deployment strategies. This transformation was underpinned by sophisticated machine learning algorithms which identified and predicted biologic-ready patients, thereby allowing for more focused and effective marketing strategies.

The results were transformative. By integrating real-world evidence (RWE) and deploying tailored AI solutions, Ankit not only bridged the data usability gap but also enabled the client to capture nuanced insights into patient behaviours. These insights led to improved drug adoption and adherence, driving substantial market impact and setting new standards in patient care for rare diseases.

This strategic overhaul underscored Ankit's analytical acumen and his ability to turn data into actionable, profitable strategies, marking a pivotal shift towards data-driven decision-making in healthcare.

Key Initiatives and Impact:

Patient Journey Analytics: I utilized advanced analytics to delve deep into patient journeys and treatment patterns. This enabled precise market positioning and strategy formulation for our client's drug launch.

Market Opportunity Assessment: By analyzing patient-level data, I assessed the market size and scoped out the drug's potential at various healthcare levels, providing a granular view that informed strategic decisions.

Customer Segmentation: Leveraging AI/ML techniques, I segmented the patient population to pinpoint high-value opportunities across diverse customer segments such as patients, payers, and healthcare providers.

Patient Data BI Solutions: I developed a self-service BI tool that simplified the complex data landscape, equipped with intuitive visualisations to empower stakeholders to make informed decisions quickly.

This project not only integrated patient predictive analytics to identify 'biologic-ready' patients for targeted interventions but also addressed challenges in patient adherence. Through a custom-built machine learning model, we identified patients at risk of discontinuation, significantly enhancing the effectiveness of the client’s patient engagement strategies.

My commitment to incorporating rigorous data science and AI solutions ensures that every project not only meets but exceeds client expectations, paving the way for impactful healthcare innovations.