The product's main objective is to spearhead the business banking revolution in the US market.

Consolidate all business banking needs onto one platform.

Elevate business with accelerated cash flow and transparent financial insights.

Establish secure banking for small business owners.

Curate the finest business banking experience with no minimum balance requirement and zero fees.

Empower users with control over their business through features like Smart Insights, Virtual Debit Cards, Express Money Transfer, and exceptional Customer Success.

Opening a checking account, particularly for small businesses, can be cumbersome when dealing with traditional banks in the USA.

Ease of opening a checking account of businesses with Novo - a seamless online process designed to cater to companies of all types.

At Novo (www.novo.co), I spent 6+ years leading design, managing the full cycle from ideation to delivery. I conducted user research, created mockups, tested with users, and collaborated with engineering to deliver seamless designs. I iterated based on feedback, improving UX and aligning with company OKRs. My work included product planning, designing user onboarding, landing pages, and digital products like web/mobile apps and admin systems, driving growth and user engagement.