Complete Branding, Naming, Logo, Pitch Deck for Startup
Christina Deravedisian
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Posted Jan 21, 2026
Took a premium Dubai outdoor ad startup from scratch to pitch-ready. Led market discovery, naming, positioning, logo, visual ID, copy, social, pitch decks.
The Challenge
The Dubai advertising landscape is one of the most saturated and visually competitive in the world. The client needed to move beyond being "just another billboard provider" to becoming a premium media partner. The goal was to build a brand from the ground up that felt as prestigious as the luxury brands it would eventually host.
The Approach
Conducted competitor analysis and target market research (fashion, jewelry sectors). Developed the "Colorstone" name, evoking solid structures and bright luxury. Angled the positioning as youthful, lavish, and cinematic.
