Complete Branding for Private Fintech Investment Firm

We started with the basics: naming, positioning, and strategy. Once the foundation was set, I developed the brand identity, defined the voice, and built a custom graphic system. To keep the look unique, I hand-painted the visual assets in Photoshop rather than using templates, blending a sense of tradition with a modern digital feel.

From there, I moved into the UX and layout design in Figma. I stayed involved throughout the build, providing direction for the web developers and the animation to make sure the final product worked exactly as intended and felt cohesive.

The final piece was a complete redesign of an investor pitch deck for a private equity firm. My job was to take complex technical and business documents and turn them into a clear story. I restructured the product logic, built a mobile app wireframe, and refined the visuals to ensure the deck was professional, easy to follow, and technically accurate.