Complete Branding for Private Fintech Investment Firm
Christina Deravedisian
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Posted Jan 21, 2026
Developed brand strategy, identity, UX, directed website design, pitch deck, and investor copy
Brand & Identity
We started with the basics: naming, positioning, and strategy. Once the foundation was set, I developed the brand identity, defined the voice, and built a custom graphic system. To keep the look unique, I hand-painted the visual assets in Photoshop rather than using templates, blending a sense of tradition with a modern digital feel.
Digital Design
From there, I moved into the UX and layout design in Figma. I stayed involved throughout the build, providing direction for the web developers and the animation to make sure the final product worked exactly as intended and felt cohesive.
Strategy & Communication
The final piece was a complete redesign of an investor pitch deck for a private equity firm. My job was to take complex technical and business documents and turn them into a clear story. I restructured the product logic, built a mobile app wireframe, and refined the visuals to ensure the deck was professional, easy to follow, and technically accurate.
