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Wyoming REALTORS: Website Refresh in Wix

Andres

Andres Sepulveda Morales

Verified

Case Study: Wyoming REALTORS Website Refresh

Client Overview

Client: Wyoming REALTORS, A statewide professional association serving real estate professionals across Wyoming.) Industry: Non-profit / Professional Association Project Focus: Website Refresh & Platform Migration

The Challenge: Outdated Infrastructure & Member Friction

The Wyoming REALTORS’ existing website was built on aging infrastructure, leading to several critical challenges:
Dated Aesthetics: The visual design no longer reflected the professionalism and forward-thinking nature of the association, impacting credibility.
Poor Responsiveness: The site offered a substandard experience on mobile devices, crucial for professionals constantly on the go.
Content Management Bottlenecks: Staff faced difficulties and extensive training requirements for simple content updates, slowing down communication with members.
Inconsistent User Experience (UX): Key member resources—such as legislative updates, CE course registration, and event calendars—were difficult to locate, leading to reduced engagement.
Wyoming REALTORS needed a modern, easily maintainable, and visually impactful digital hub that could effectively serve their diverse membership base for years to come.
A snapshot of the old home page for Wyoming Realtors
A snapshot of the old home page for Wyoming Realtors

The Solution: A Strategic Refresh with Wix Studio

Leveraging the advanced design and development capabilities of Wix Studio, the entire Wyoming REALTORS website was refreshed and rebuilt in a comprehensive project focusing on performance, UX, and scalability.
Key Deliverables:
Custom Design System: Implementation of a clean, cohesive visual identity, utilizing modern typography and a professional color palette to align with the association's brand.
Fully Responsive Layouts: Every page was optimized with adaptive design principles to ensure a flawless experience across all devices (desktop, tablet, and mobile).
Intuitive Member Navigation: The site architecture was simplified, creating clear pathways to high-value content, including dedicated portals for committees, legislative tracking, and broker resources.
Streamlined CMS Integration: The Wix Studio CMS was configured to provide an easy-to-use interface for association staff, allowing non-technical team members to publish news, update event details, and manage legislative archives quickly and independently.
Future-Proof Scalability: The site was built with reusable components and efficient database structures, ensuring that future functionality (e.g., member-only content, integrated forums) can be added seamlessly.
The conference page for the new website build
The conference page for the new website build

Results & Impact

You’ve delivered us a great new website.  We love it!  Thank you!!!

The refresh delivered a modern, high-performance website that immediately elevated the association's digital presence and improved operational efficiency.
Improved User Engagement (30% Increase): Following the design overhaul, the average session duration for members increased by 30%, indicating that users are finding the new interface more engaging and are staying longer to consume content.
Accelerated Mobile Performance (45% Reduction): Mobile page load times were reduced by an average of 45%. This is critical for realtors accessing the website while on the move.
Enhanced Resource Discoverability (40% Lift): The simplified Information Architecture and clear navigation led to a 40% increase in the conversion rate for key member resources, such as legislative guides and official forms downloads.

Tools & Technology

Primary Platform: Wix Studio (for advanced design capabilities, responsive control, and efficient CMS)
Focus Areas: Responsive Web Design, Information Architecture, Content Management System (CMS) Setup

Ready to Transform Your Digital Presence?

Whether you're a professional association, a non-profit, or a growing business, your website is your most valuable asset. If your current platform is holding you back, let's apply the same strategic process and quantifiable results we achieved for the Wyoming REALTORS to your organization.
Like this project

Posted Oct 29, 2025

Wyoming REALTORS' Wix Studio refresh. Built a fast, modern hub in Wix Studio, increasing member engagement by 30% and resource discoverability by 40%!

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Timeline

Jul 9, 2025 - Oct 28, 2025

Clients

Wyoming REALTORS