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SMM (Sample Content Calendar)
Krystal Shein Ambas
Social Media Manager
Content Creator
Community Engagement
Facebook
Instagram
TikTok
MERMADE
HAIRCARE
:
Content Calendar
for July 2024
Content Calendar Overview
Platforms:
Facebook, Instagram, & TikTok
Content Types:
Product highlights, tutorials, user-generated content (UGC), behind-the-scenes (BTS), promotions, collaborations, seasonal content, Q&A sessions, contests/giveaways, Team members' updates and celebrations
My Role:
Social Media Manager/Content Creator/Graphic Designer/Video Editor/Community Manager
WEEK 1 (July 1 - July 7)
July 1 (Monday)
Facebook
:
Product Highlight - New Mermade Haircare Brush
Image of the product with a brief description and benefits (Images by Owner, Edited by SMM)
Call to action (CTA): "Get yours today!"
Instagram: Reels Tutorial - Using the Mermade Hair Waver for Beach Waves (Video by Owner, Edited by SMM)
Short, engaging reel showing step-by-step usage.
Hashtags: #MermadeHair #BeachWaves #HairTutorial
TikTok: Fun Fact - Benefits of Using Mermade Haircare Products (Video by Owner, Edited by SMM)
Quick video highlighting unique product benefits.
CTA: "Follow us for more hair tips!"
July 3 (Wednesday)
Facebook: BTS - Team Working on the Next Product Launch
Group photo with a caption about upcoming projects.
CTA: "Stay tuned for exciting updates!"
Instagram: UGC - Customer Review and Photo (Managed by SMM)
Repost a high-quality customer photo and review. May also include in IG Story.
Hashtags: #MermadeLovers #CustomerReview
TikTok: Tutorial - Quick Hairstyle Using Mermade Hair Clips (Video by Owner, Edited by SMM) Engaging, easy-to-follow tutorial.
CTA: "Show us your Mermade style!"
July 5 (Friday)
Facebook: Promotion - Summer Sale Announcement (Post and Graphic design by SMM)
Eye-catching graphic with sale details.
CTA: "Shop now and save big!"
Instagram: IG Stories - Countdown to Sale with Polls and Questions (Monitored by SMM)
Interactive stories leading up to the sale.
Engage with followers through polls and Q&A.
TikTok: Contest Announcement - Best Summer Hairstyle Using Mermade Products (Video by Owner, Edited by SMM)
Video explaining the contest rules and prizes.
CTA: "Participate to win exclusive Mermade goodies!"
WEEK 2 (July 8 - July 14)
July 8 (Monday)
Facebook: Tutorial Video - Deep Conditioning with Mermade Hair Mask (Video by Owner, Edited by SMM)
Detailed video on how to use the product.
CTA: "Try it out and share your results!"
Instagram: Carousel Post - Top 5 Mermade Haircare Essentials for Summer (Graphics by SMM)
Series of images highlighting must-have products.
Hashtags: #MermadeEssentials #SummerHaircare
TikTok: Quick Tip - How to Protect Hair from Sun Damage (Video by Owner, Edited by SMM)
Short, informative video.
CTA: "Follow for more summer hair tips!"
July 10 (Wednesday)
Facebook: Live Q&A - Summer Haircare Tips (Hosted by Owner or Brand Ambassador)
Interactive session answering followers' questions.
CTA: "Join us live and get expert advice!"
Instagram: IGTV - Interview with a Haircare Expert (Video by Owner, Edited by SMM)
In-depth interview about haircare routines and tips.
Hashtags: #HairExpert #MermadeLive
TikTok: Trend Participation - Popular Hairstyle Challenge (Video by Owner, Edited by SMM)
Fun video participating in a trending TikTok hairstyle challenge.
CTA: "Try it and tag us!"
July 12 (Friday)
Facebook: Contest Reminder - Last Day to Enter! (Images by Owner, Edited by SMM)
Graphic reminding followers about the contest deadline. Can also be posted in FB and IG Stories.
CTA: "Don't miss out on your chance to win!"
Instagram: Behind the Scenes - Product Packaging Process (Video/Image by Owner, Edited by SMM)
Photos and short videos showing the packaging process.
Hashtags: #BTS #MermadeBehindTheScenes
TikTok: Fun Video - Office Tour and Meet the Team (Video by Owner, Edited by SMM)
Engaging, lighthearted tour and team introductions.
CTA: "Meet the faces behind Mermade!"
WEEK 3 (July 15 - July 21)
July 15 (Monday)
Facebook: Announcement - Contest Winners (Graphic Design by SMM)
Graphic announcing the winners.
CTA: "Congratulations to our winners!"
Instagram: Reel - Quick Hairstyle for Work (Video by Owner, Edited by SMM)
Easy hairstyle tutorial for professionals.
Hashtags: #WorkHair #MermadeTutorial
TikTok: Product Feature - Mermade Hair Accessories (Video by Owner, Edited by SMM)
Short video showcasing different accessories.
CTA: "Shop our accessories collection now!"
July 17 (Wednesday)
Facebook: Customer Spotlight - Feature a Loyal Customer
Photo and story of a loyal customer showcasing her stunning hair.
CTA: "Share your Mermade story with us!"
Instagram: IG Stories - Poll on Favorite Haircare Products (Managed by SMM)
Interactive stories with polls.
Engage followers in choosing their favorites.
TikTok: Fun Skit - Bad Hair Day Solutions with Mermade Products (Video by Owner, Edited by SMM)
Humorous skit solving hair problems.
CTA: "Follow for more hair hacks!"
July 19 (Friday)
Facebook: Promotional Post - Limited-Time Bundle Offer (Graphics by SMM)
Eye-catching graphic with bundle details.
CTA: "Get the bundle before it's gone!"
Instagram: Carousel Post - Before and After Using Mermade Haircare (Graphics by SMM)
Series of images showing transformations.
Hashtags: #TransformationTuesday #MermadeResults
TikTok: Quick Tutorial - Festival Hairstyle with Glitter (Video by Owner, Edited by SMM)
Fun and trendy festival hairstyle tutorial.
CTA: "Tag us in your festival looks!"
WEEK 4 (July 22 - July 28)
July 22 (Monday)
Facebook: Product Review - Mermade Hair Shampoo and Conditioner
Detailed review with images.
CTA: "Try it out and let us know what you think!"
Instagram: IGTV - Haircare Routine for Curly Hair (Video by Brand Ambassador, Edited by SMM)
Detailed routine for curly-haired individuals.
Hashtags: #CurlyHairCare #MermadeRoutine
TikTok: Fun Fact - History of a Popular Hairstyle (Video by Owner, Edited by SMM)
Short video on the origin of a trendy hairstyle.
CTA: "Follow for more hair history!"
July 24 (Wednesday)
Facebook: Celebration - Happy *Owner/Team Member/Brand Ambassador* Day!
Birthday greeting for the celebrant. Can also be posted on story.
Hashtags: #OwnerDay #Happy40 #MermadeCelerate
Instagram: Behind the Scenes - Team Outing or Event (Managed by SMM)
Photos and videos from a team outing or event.
Hashtags: #TeamMermade #TeamHaircare
TikTok: Trend Participation - Current TikTok Trend with Mermade Twist (Video by Brand Ambassador, Edited by SMM)
Fun video participating in a trend.
CTA: "Join us and tag your friends!"
July 26 (Friday)
Facebook: Contest Announcement - Best Hair Transformation (Graphics by SMM)
Graphic with contest details.
CTA: "Show us your transformation and win big!"
Instagram: Celebration - 100 thousand followers! (Graphic/Video by SMM) Carousel or Video showcasing Mermade Haircare's humble beginnings. Hashtags: #100k #MermadeCelerate
TikTok: Quick Tip - How to Maintain Hair Color (Video by Brand Ambassador, Edited by SMM)
Informative video with tips.
CTA: "Follow for more haircare tips!"
WEEK 5 (July 29 - July 31)
July 29 (Monday)
Facebook: Live Tutorial - Styling Tips for Different Hair Types (Hosted by Brand Ambassador)
Interactive live session with styling tips.
CTA: "Join us live and get personalized advice!"
Instagram: Reel - Haircare Routine for Busy Mornings (Video by Owner, Edited by SMM)
Quick and easy morning routine tutorial.
Hashtags: #MorningRoutine #MermadeTips
TikTok: Fun Challenge - Create Your Own Hair Trend (Video by Owner, Edited by SMM)
Engaging video challenging followers.
CTA: "Show us your creativity!"
July 31 (Wednesday)
Facebook: Monthly Recap - Highlights of July (Graphics by SMM)
Graphic with highlights and achievements
CTA: "Let us know what we can do to serve you better!"
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