Feature Optimization for a SaaS Platform

Problem: A SaaS company providing project management software was facing complaints about its time-tracking feature. Users found it difficult to navigate and expressed frustration, leading to a drop in engagement and increasing churn rates.

Solution: I collaborated with the development and design teams to conduct usability testing on the time-tracking feature. We gathered user feedback to identify pain points and implemented a series of optimizations that improved the overall experience.

User Feedback: Conducted interviews and usability tests with active users to understand the challenges they were facing.

Data Analysis: Analyzed data from user sessions to identify bottlenecks and friction points.

Feature Redesign: Worked with the design team to simplify the feature’s interface, making it more intuitive and user-friendly.

Iterative Testing: Released the redesigned feature to a beta group and collected feedback for further refinements.

Results: The updated time-tracking feature saw a 10% increase in usage within the first month after the redesign. User satisfaction improved significantly, and the company reported a reduction in churn rates by 5%.

Continuous user feedback is essential for optimizing features and improving product satisfaction

Usability testing can highlight hidden user frustrations that are often missed during initial development