Project XSET

I developed a concept project for XSET. A complete brand evolution that reimagined what esports identity could become. I crafted an identity that was unapologetically bold, culturally authentic, and visually striking enough to compete with mainstream entertainment properties. This was one of my initial explorations into Branding and Identity. Published in 2022 on Behance this shows my natural outlook towards learning how visuals work.

This project was first published on Behance!