Bluprnt — Digital Agency Website Design & Brand Experience
Rizki Mulyawan
Bluprnt
Giving a digital agency a face that matches their work
Bluprnt - Homepage
The Client
Bluprnt is a Toronto-based Webflow agency that enhances digital reputations for businesses by creating unique websites that boost engagement and outshine competitors.
The problem
Bluprnt were already doing strong work — web design, development, Shopify, commercial photo and video. The team was capable. The client list was real. But their website didn't show any of that.
It read like a placeholder. A company that existed, but hadn't decided what it stood for yet. For an agency whose entire pitch is built on digital presence, that gap was a liability.
The goal wasn't to make them look expensive. It was to make them look like themselves — defined, intentional, and easy to trust.
The approach
I structured the homepage as a sequence of trust-building moments, not a list of services.
The first thing a visitor sees is a direct claim — no hedging, no jargon. Below that, client logos appear before anything else. Social proof at the top changes how everything beneath it reads. It answers the silent question — are these people legitimate? — before the visitor has to form it.
From there: a values block, recent work, services, testimonials, and a CTA that uses Bluprnt's own name as a call to action. Each section earns the next.
Design note: The illustration style was a deliberate choice — it brings warmth and personality to a sector that defaults to cold minimalism. The characters aren't decoration. They signal that Bluprnt works with people, not just for clients.
The result
A site with a defined point of view. Not loud, not minimal for minimalism's sake — just clear about who Bluprnt is and what kind of work they take on.
🌐 Visit the live website: Bluprnt ↗
Looking to define your digital presence? Let's work together!
If you're a SaaS founder, fintech builder, or digital agency looking for the same level of strategic thinking behind your web presence — let's talk.
Socials
Dribbble: Rizki Mulyawan
Instagram: @rizki.design
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Posted Jun 12, 2024
Designed the first version of Bluprnt’s website, creating a conversion-focused web experience that strengthens brand credibility and showcases services.
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Timeline
Mar 5, 2022 - Apr 2, 2022
Clients
Bluprnt
