Max Voltage is an electrical solutions company specializing in innovative tools for tradies and professionals. One of their standout products, the Volt Dropper, needed a clear and engaging demo video to highlight its features and benefits to potential customers.

The goal was to create a product demo video that both educated and promoted the Volt Dropper. The content needed to work seamlessly across the company’s website for product pages, as well as social media for marketing and brand awareness.

Technical products risk being presented in a dry, overly complex way.

The video needed to balance technical accuracy with a format that was engaging and easy to follow for potential customers.

The content had to work in both long-form (website) and shorter, punchier cuts for social platforms.

I produced and edited a product demo video that showcased the Volt Dropper in action, making its value immediately clear to customers.

Clear education: Broke down the product’s features in simple, visual steps to ensure accessibility for all viewers.

Dual-purpose editing: Created a main demo for the website and social-first edits optimized for shorter attention spans.

Professional branding: Used polished visuals, motion graphics, and tight pacing to reinforce Max Voltage’s reputation as a reliable, innovative brand.

The final video strengthened customer understanding of the Volt Dropper, built trust in the product, and gave Max Voltage a versatile asset to drive both sales and brand awareness.