At the end of last year I was invited by the marketing team behind SUNDAYS FOR DOGS, a vet-founded dog food company that creates 100% human-grade, air-dried meals with real meat and superfoods.

The challenge was to build an illustration system that could live everywhere: digital platforms, physical packaging, social media, merchandise, and client swag. The goal was clear and powerful. Give the brand one cohesive voice, one vision, and one look across every touchpoint.

The result is a brand world that feels alive, warm, and instantly recognizable. It was created for dog lovers not only in the US but everywhere, because illustration is a language that speaks to all of us.

- SKETCHING -> HiFi -

The key to the illustration system was modularity and flexibility. It had to scale seamlessly, working just as well in large formats as it did in smaller applications.

- Physical Product Mockups -

ILLUSTRATION | DIGITAL ILLUSTRATION | CREATIVE DESIGN | BRAND ILLUSTRATION | BRANDING DESIGN