Tavik Swimwear - This company was an online e-commerce lifestyle brand that cultivated from Modern Beach Culture. They specialized in woman's luxurious swimwear that was sold at retailers like Madewell, Free People, Revolve and More

This strategy/campaign

#apresbeach was the company hashtag. To obtain more customer photos and social media excitement. I created the #apresbeach campaign, which highlighted customers who used the hashtag in a weekly email. Anyone featured in a weekly email was then submitted into a drawing at the end of the month to receive a free swimsuit, beach blanket and cover up.

This campaign was extremely successful in garnering more customer/ influencer photos and creative assets.

I created this email using Adobe Photoshop and Mailchimp. The following process outlines the step-by-step work that I provided to the client:

Calculating the amount of sends per week

Going through inventory to establish what styles were going to be featured.

Sourcing images

Sourcing context and information about the product

Designing the campaigns

Uploading the assets to Mailchimp

Scheduling all weekly emails for the month.

***More of my email designs can be found https://milled.com/TAVIKCLOTHING. ***

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