#APRESBEACH - Weekly Campaign
Jennifer Suarez
The Client
Tavik Swimwear - This company was an online e-commerce lifestyle brand that cultivated from Modern Beach Culture. They specialized in woman's luxurious swimwear that was sold at retailers like Madewell, Free People, Revolve and More
Work Completed
This strategy/campaign
#apresbeach was the company hashtag. To obtain more customer
photos and social media excitement. I created the #apresbeach campaign, which
highlighted customers who used the hashtag in a weekly email. Anyone featured
in a weekly email was then submitted into a drawing at the end of the month to receive
a free swimsuit, beach blanket and cover up.
This campaign was extremely successful in garnering more customer/ influencer photos and creative assets.
The Process
I created this email using Adobe Photoshop and Mailchimp. The following process outlines the step-by-step work that I provided to the client:
Calculating the amount of sends per week
Going through inventory to establish what styles were going to be featured.
Sourcing images
Sourcing context and information about the product
Designing the campaigns
Uploading the assets to Mailchimp
Scheduling all weekly emails for the month.
***More of my email designs can be found https://milled.com/TAVIKCLOTHING. ***
Get In Touch
Are you interested in growing your business? Get in touch with me today to get started with transforming your email marketing.
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Posted Mar 9, 2023
Weekly email marketing campaign highlighting customers who use the company hashtag to create a company following and gain more followers on instagram.
