Product Design for an Influencer Marketing Platform

As the Product Designer for an influencer marketing platform, I collaborate closely with the co-founder to shape the product's vision and deliver a seamless user experience. The process begins with defining user flows and features, ensuring they align with the platform's goals and user needs. We dive deep into brainstorming sessions to refine these ideas and create a strong foundation for the product.

I take charge of structuring the Information Architecture, ensuring a logical and intuitive layout that supports scalability and usability. Following this, I design Wireframes that serve as the blueprint for the platform, showcasing key interactions and page layouts. After the approval phase, I craft high-fidelity mockups and visually appealing UI designs that embody the brand identity while maintaining usability and accessibility.

Throughout the process, I provide visual direction and insights, ensuring the designs remain cohesive and impactful. By working iteratively and incorporating feedback from the co-founder and team, I ensure the final designs are both innovative and functional, ready for development and market launch.