📈 Drove 1M+ Global Signups for Crypto Exchange
Morgan Wong
Launched "Fly to the Moon" campaign, achieving a record 1 million global signups in 2 months, leveraging a unique lucky draw for a trip to the Moon.
Utilized The Trade Desk, Outbrain, and Google Display to broaden campaign outreach, significantly enhancing visibility and engagement in a bullish market.
Optimized SEM strategies through comprehensive audits of Google and Microsoft Ads, fine-tuning for maximum efficiency and reach.
Implemented targeted keyword optimization, focusing on specific crypto coins and competitors, resulting in highly relevant traffic and engagement.
Tailored messaging and keywords for global markets, with creative testing (e.g., Staking Interest %) to pinpoint high-performing content, boosting registrations.
Streamlined registration process and integrated KYC to improve conversion rates, ensuring quality leads, with a strategic focus on high ROI referral campaigns via email marketing.
Surpassed campaign goals with over 60% of new users acquired through PPC, achieving an unprecedented ROI of >3 for first-time traders.
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Posted Feb 16, 2025
Executed the "Fly to the Moon" campaign, driving 1M+ global signups in 2 months with a high-ROI lucky draw strategy. Leveraged The Trade Desk, Outbrain, and Goo
