Cocopista — Beverage Branding & Packaging Design

# Cocopista — Beverage Branding & Packaging Design **Project Type:** Personal Concept Project **Project Overview** Cocopista is a beverage branding and packaging concept created to explore how a product can stand out through a consistent and appealing visual presentation. The project focuses on building a recognizable product identity through thoughtful typography, colour selection, layout and packaging design. **Creative Direction** The design brings together a clear visual hierarchy and a cohesive presentation to help the product communicate its identity effectively. The goal is to create packaging that feels attractive, recognizable and suitable for a consumer beverage brand. **My Contribution** - Beverage branding concept - Packaging design - Typography and layout - Colour direction - Product presentation **Project Goal** To develop a distinctive beverage presentation that communicates the product clearly and creates a memorable visual impression.