Aimondo, a leading provider of artificial intelligence-driven solutions for e-commerce businesses, sought an experienced copywriter to craft compelling content for their website and various marketing materials.

The challenge was to create engaging and accessible content that effectively communicated complex technical concepts related to AI-driven dynamic pricing and revenue optimization to a non-technical audience.

Drawing on my expertise in e-commerce and technology, I crafted web copy that struck a balance between technical accuracy and audience appeal. As our partnership evolved, I expanded my role to include all corporate communications, writing dedicated landing pages, adverts, PR copy, emails, video scripts and white papers for both aimondo.com and aimondo.ag.

The collaboration resulted in a cohesive and compelling brand voice for Aimondo across various platforms, enhancing their positioning as a leader in AI-driven solutions for e-commerce. By effectively translating technical information into accessible content, we contributed to Aimondo's marketing efforts, driving user engagement and brand recognition. Through this project, I gained valuable insights into the intersection of technology, e-commerce, and effective communication strategies.

Artificial Intelligence, E-commerce, Dynamic Pricing

Branding, Brand Voice, Copywriting, Marketing Collateral, Brand Positioning, Content Strategy