In 2021 I was contracted by a luxury health spa to convert their physical brochure of services into a mobile-first online menu which can be accessed directly through QR graphics, utilizing a new means to generate outreach towards an ever-modernizing clientele.

01

I applied a design-oriented thinking process in order to figure out where the user journey could be optimized through the services the business provided, and came to several conclusions:

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The menu should have clearly distinct categories where customers would be able to browse through descriptive services separated by category and would be able to return to the main menu easily.

Pricing & details would be listed & fully editable for each service, as well as including a brief but helpful description to better clarify which services would be better suited for specific ailments.

02

I chose colors that reflected health, such as vibrant greens, oranges, and rich reds.

For the typography, I utilized the Baskerville and Bodoni families for their distinctive look of refined elegance.

03

04

QR-Accessible Design would allow this website to be viewed from marketing material & objects such as business cards, stickers, photo frames, and more for easier visibility and maximum outreach.

A search bar attached to the header would allow for customers to quickly search up pricing and details for services.

See the site live: https://www.rejuvenateaustin.shop/