Social Media Content Strategy for Nest & Nook
Dex
Social Media Content Strategy
To showcase my expertise in social media content strategy across various platforms, I will develop a comprehensive case study based on a fictional brand called - Nest & Nook : Cultivating Your Unforgettable Home Experience
Brand Description - a house is more than just walls – it's a feeling, a sanctuary, a story waiting to unfold. Our vision is to transform spaces into personalized havens where every detail contributes to an undeniable sense of comfort, beauty, and belonging. Our passion is to help you discover the perfect accents, furnishings, and décor elements that elevate your living experience from merely functional to truly magical. The ultimate Nest & Nook promise? A home so exquisitely comfortable and perfectly reflective of your essence, you'll never want to leave. Welcome home to Nest & Nook – where every detail makes you feel like you've arrived.
The brand resonates deeply with a diverse yet unified audience: eco-conscious consumers, primarily aged 25-45, who are establishing their homes with intention and integrity. This core group prioritizes transparency in sourcing, celebrates genuine craftsmanship, and actively seeks out brands demonstrating unwavering environmental responsibility.
Content Calendar & Strategy
Day 1 — “The 5-Minute Entryway Glow-Up”
Big idea: tiny overhaul that changes first impressions.
IG Reel / TikTok / FB Reels / YT Short (20–30s) Hook on screen: “Guests in 10 mins? Do THIS to your entryway.”
CTA: “Comment LIST for the 5-min entry checklist.”
Caption (short, witty): “Your door deserves a dress code. Mirror, tray, stem—done.
Hashtag seeds: #HomeHacks #SmallSpaceDecor
Goal: saves + comments; warm DM list.
Day 2 — “Budget Sofa Styling ”
Big idea: styling with brand inventory
Shorts/Reels/TikTok (30s) Hook: “Your sofa isn’t boring—you’re styling it wrong.”
Beats: throw fold, odd-number cushion rule,
CTA: “DM MOOD for 5 things to check before buying a sofa.”
Hashtags/SEO : sofa styling tips, colour palette home.
Goal: DM keyword volume → email capture.
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Day 7 : Room Refresh
Big idea: Thematic transformation
Youtube Long (8-10 min) - Title - Make your Room your Happy Space
Reels/Shorts/TikTok (25–30s) Hook: “If your room feels meh, upgrade ONE wall.” Beats: before → layout on floor → hang → after.
CTA : Get a free 30 mins consultation with our interior decorators
Goal: email signups + pins → long-tail traffic.
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Posted Sep 26, 2025
Developed a social media content strategy for Nest & Nook, a fictional home decor brand.
