Social Media Content Strategy for Compass & Paw

Dex

Dex

Social Media Content Strategy

To showcase my expertise in social media content strategy across various platforms, I will develop a comprehensive case study based on a fictional brand called - Compass&paw - share the care.

Brand Description -
Compass & Paw is more than a pet care centre—we're your lifelong partner in nurturing the bond between you and your pet. We believe that exceptional pet care doesn't stop at our doors; it extends into every corner of your home and life. From the moment you welcome a pet into your family to navigating daily routines, health emergencies, and everything in between, we're here to guide you with expertise, warmth, and unwavering support.
To empower pet owners with the knowledge, skills, and confidence to provide exceptional care in every environment—whether at home, outdoors, or welcoming guests. We're committed to creating safer homes, healthier pets, and stronger human-animal relationships through education, preventive care, and compassionate guidance.

Approach

Social Media Audit
Assess current content performance and brand consistency
Identify top-performing content types and themes
Understand audience engagement patterns
Discover content gaps and opportunities
Evaluate competitor positioning
Content Pillar Development
Street-Safe Walks (Monsoon Edition)
Door-Dashing Fix (3 Steps)
Tick-Prevention Calendar
Community Engagement Roadmap
Ensured all comments and DMs received responses within 2 hours
Collaborated with local animal shelters and veterinary professionals
Created story templates to foster two-way communication
Featured authentic testimonials from real customers

Goal

Performance Goals

Increased Engagement & Community Growth
Improved ROI & Efficiency

Business Goals

Brand Trust & Authority
More qualified leads & Higher conversion rates

Audience Goals

Deeper Audience Understanding
Enhanced Customer Journey
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Posted Sep 29, 2025

Developed a social media content strategy for Compass & Paw to enhance engagement and brand trust.