Wavelength | Brand Strategist And Marketing Lead
Shenee Howard
My role:
Developed and executed weekly email campaigns, resulting in a 20% increase in the open rate.
Designed monthly engagement challenges for the community to help drive engagements and sign-ups for the app.
Created progress reports for major stakeholders.
Spearheaded the editorial and digital content strategy for users.
Created compelling scripts for TikTok videos, which resulted in thousands of engagements.
Led the content strategy on Instagram, which led to a 30% increase in engagement.
Some of my deliverables and results:
Quiz funnel that resulted in tens and thousands of leads and list growth — emails, quiz, and ads
Website copy to help drive traffic to the app store for downloads
Email funnels that increased click rates by 15% and conversions by 10%
Creation of TikTok videos and content with thousands of combined views
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Posted Jul 19, 2024
Wavelength was an intuitive eating app. I acted as a copywriter, strategist, and email marketer.
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