The story takes a simple moment and turns it into a whimsical journey, reminding us that sports can inspire and bring us all together when we need it most. I approached this like an edit from day one in Morphic AI Studio, building the spot beat by beat and iterating on shots until the pacing, comedy, and music cues landed. Visually, I wanted a clear escalation from a stark office environment into a bold Coke red world, staying with one character all the way to the Super Bowl.