Logo and Brand Identity Design for Balkan Cuisine Food Truck

Design a logo for a food truck based in Switzerland, serving traditional Balkan cuisine. The main target audience is people from the Balkan region who miss the taste of home. The logo should include visual hints of the food variety offered, such as grilled meats, chowders, and salads. It should be simple, recognizable, with a playful twist and bold contrasting colors.

I began with thorough research of the food truck industry, competitors, and Balkan cuisine, which helped shape the initial mood board and sketches. Once the design direction was approved, I created the logo and a custom typeface. Several options were presented, and the client selected the one that best represented their brand. After finalizing the logo, I continued with developing the full visual and brand identity that contains print and marketing collateral, color combinations, typography, logo and brand usage, etc.