With ambitious plans, Honey & ivy is on a mission to transform the way we fundamentally view product production. They are starting small, breaking into the home goods industry.

The Brief: Honey & Ivy was lacking their own eCommerce site, selling the majority of their products on Etsy. Additionally, they were in need of branding and market positioning.

Approach: I was ecstatic to join Honey & Ivys mission. As a small start up, it is vital for Honey & Ivy to transfer from Etsy to Shopify. My objective was to quickly and strategically wrap my head around what Honey & Ivy was destine to be. I created mood boards, analyzed existing customer segment personas, and strategically identified how we would position Honey & Ivy in their market. I got to work single handedly designing their website, created their brand persona, and established their brand story through visual story telling and descriptive copywriting. Once the wireframe was complete, I oversaw and managed the development of the site. Additionally, I conducted SEO research and implementation.