Norma is a physical NFC tool designed to help professionals regain focus by physically blocking distracting apps. For this project, the goal was to create a series of high-end 3D renders that reflect the brand's core values: simplicity, focus, and technical elegance.

The objective was to transform a technical object into a desirable lifestyle accessory. I needed to showcase the sleek design of the NFC blocks while ensuring the lighting and textures conveyed a sense of calm and productivity—essential for a product focused on "Deep Work."

Using Blender, I managed the entire 3D pipeline to ensure total visual consistency:

Precision Modeling: Creating a high-fidelity digital twin of the Norma blocks, respecting every curve and bevel.

Premium Texturing: Developing custom shaders to achieve a sophisticated matte finish that feels tactile and high-end.

Cinematic Lighting: Setting up studio lighting environments that highlight the product’s architecture without visual clutter.

Composition: Designing a series of 10 renders focusing on both "Hero shots" and macro details.

The final deliverable consists of 15 premium 3D stills used across digital platforms to elevate the brand's visual identity.