Joist is a comprehensive mobile platform designed to help contractors streamline their businesses, from creating estimates to managing invoices and tracking payments. When I set its sights on enhancing Joist, the goal was clear: elevate the app's usability and design to better serve contractors in the field while driving engagement and retention.

Contractors rely on Joist in high-pressure, on-site environments where time is critical, and simplicity is essential. Feedback highlighted key pain points:

- Cluttered UI: Overly complex workflows hindered quick navigation.

- Lack of Modern Design: The outdated visual style didn't align with the professionalism contractors wanted to convey to their clients.

- Missing Features Between Platforms: Users requested the system to work not only on iOS or Android on the road, but offer the ability to seamlessly switch to Desktop for more in-depth work when at home.

The task was to revamp the app while preserving its core strengths and making it indispensable for contractors.

1. User Research

We conducted interviews and field studies with contractors to understand their day-to-day challenges and how Joist fit into their workflows. These insights informed a user-first redesign strategy.

2. Streamlined User Flows

We restructured the app's navigation, reducing the number of steps required to complete key tasks like creating an estimate or sending an invoice.

3. Modernized UI

A clean, professional design was implemented, with intuitive layouts, improved typography, and a refined color palette to boost usability and brand perception.

4. Prototyping and Testing

Interactive prototypes were tested with real users, allowing us to fine-tune features and resolve issues before development.

The redesigned Joist app was launched with overwhelmingly positive feedback:

- 40% Faster Task Completion: Streamlined workflows reduced time spent on estimates and invoices.

- Increased App Usage: A 25% rise in daily active users within the first three months post-launch.

- Higher Retention Rates: Users cited the modern design and added features as key reasons for staying with Joist.

- Revenue Growth: Enhanced payment tools contributed to a 15% increase in payment processing volume.

The Joist redesign transformed the app into a modern, indispensable tool for contractors, reflecting their professionalism and meeting their everyday needs. By prioritizing user experience and leveraging cutting-edge design, we ensured Joist continues to be the go-to solution for contractors everywhere.

A thoughtful, user-focused approach to redesigning an app can dramatically improve usability, engagement, and business outcomes. Joist exemplifies how understanding your users' needs is the cornerstone of impactful design.