The Pampas are fertile South American low grasslands that cover more than 1,200,000 square kilometres and include the Argentine provinces of Buenos Aires, La Pampa, Santa Fe, Entre Ríos, and Córdoba; all of Uruguay; and Brazil's southernmost state, Rio Grande do Sul.

"Pampa" refers to the extensive, flat grassy plains that are characteristic of South America, particularly in countries like Argentina, Uruguay, and Brazil. These vast landscapes are often associated with cattle ranching and provide an evocative backdrop for the imagery of a bull ranch.