Clustering insurance portfolio to help improve Marketing
Raghunandan Kashyap
The aim of this project was to bifurcate the Insurance portfolio based on multiple data points which were grouped under 3 main buckets - Policy data, Household data & finally customer demographics data.
End results helped the client's Marketing team to devise improved & customized marketing strategies for 5 clusters found during analysis.
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Posted May 22, 2023
The aim of this project was to bifurcate the Insurance portfolio based on multitude of available data sources.
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