5 Practical Ways to Boost Your Personal Brand on LinkedIn

What if I told you that you are underestimating the power of your LinkedIn profile? 

LinkedIn is a hub of professionals with over 774 million members. Unlike social media platforms like Instagram and Facebook, LinkedIn connects specialists in various fields with clients and businesses. LinkedIn can open doors for you that you didn’t even know about. The reason is that it is the primary tool recruiters use when they are researching potential hires.

With the new features and site improvements rolled out in 2019, LinkedIn is ranked high as one of the first results when searching for you online. Therefore, we have compiled a list of practical ways to use LinkedIn for better opportunities.

Your profile is the first thing the clients will see of you. A complete profile makes you more visible and more likely to receive prospects. So make sure your profile has a professional profile photo, location, your industry, educational background, current, and past work positions, and any relevant skills.

Use relevant keywords in the job title, headline, and summary to optimize your profile for search engines. Personalize your profile and keep updating it.

Your LinkedIn profile can be a testimonial to your skillfulness and talent if you have authentic recommendations from colleagues and clients.

A possible course to getting recommendations would be to send out requests proactively to people you have worked with before. Personalize your requests by talking about your publications, projects, certifications, and volunteering experience. It would be courteous to give recommendations in return.

Let’s say you have set up the perfect LinkedIn profile possible but have not mentioned a clear and actionable CTA. It might be a problem. You need to spell out for the people what to do next.

So consider including a CTA by customizing website links that LinkedIn allows you to post. You can also mention your email address in your summary and provide some other contact info where clients can reach you.

LinkedIn Groups is a great place for finding and building connections. Join these groups to create a network of like-minded professionals who can share tips and tricks related to your industry.

Remember that joining these groups is not enough, you must participate. Like, share and comment on other people’s posts and make your own posts as well. It is a surefire way to expand your network and grow your connections organically.

Don’t leave your LinkedIn profile idle; download the mobile app and use it on the go. Send out connection invitations and accept all invitations that come your way. Post status updates on the newsfeed for your network but keep the status updates short for greater engagement. Like, share, and comment on the status updates of your connections and publish articles on LinkedIn to reach your community

In conclusion, if you have been neglecting your LinkedIn profile so far, now is the time to get back on this platform and find new opportunities for the growth of your career. Do let us know in the comments which tips worked best for you.