Niche: Neurotechnology + Wellness

Deadline: 7 Days

Design the visual identity for, a futuristic wellness startup merging neurotech and nootropics. Their flagship product is a wearable patch that delivers brain-enhancing compounds (think microdosing, but legal and bio-synced). It targets creatives, athletes, and founders who want to unlock deep focus, better memory, and elevated mental clarity.

Urban professionals (20-40s), creatives, and biohackers.

Think people who read Wired, use Notion, and micro-dose psilocybin.

Conceptual Direction

⚫ Brand Naming

⚫ Logo Suite

⚫ Color & Type system (Primary & Secondary)

⚫ Marketing Type scale

⚫ Brand Applications

⚫ Brand Assets (at least 1 Containers)

⚫ Merchandise

⚫ Iconography

⚫ Pattern, Imagery & layouts or grids Moodboard (optional)

⚫ 1 Packaging Concept (the patch box)

⚫ Futuristic / Soft tone

⚫ High-tech meets wellness

⚫ Think neural waves, pastel & teal palettes, clean sans-serifs, and kinetic visuals.