Neurotech Wellness Brand Design
Yinka Adedeji
Brand Design Challenge
WEEK 1
Niche: Neurotechnology + Wellness
Deadline: 7 Days
Brief
Design the visual identity for, a futuristic wellness startup merging neurotech and nootropics. Their flagship product is a wearable patch that delivers brain-enhancing compounds (think microdosing, but legal and bio-synced). It targets creatives, athletes, and founders who want to unlock deep focus, better memory, and elevated mental clarity.
Target Audience
Urban professionals (20-40s), creatives, and biohackers.
Think people who read Wired, use Notion, and micro-dose psilocybin.
Deliverables
Conceptual Direction
⚫ Brand Naming
⚫ Logo Suite
⚫ Color & Type system (Primary & Secondary)
⚫ Marketing Type scale
⚫ Brand Applications
⚫ Brand Assets (at least 1 Containers)
⚫ Merchandise
⚫ Iconography
⚫ Pattern, Imagery & layouts or grids Moodboard (optional)
⚫ 1 Packaging Concept (the patch box)
Tone & Aesthetics
⚫ Futuristic / Soft tone
⚫ High-tech meets wellness
⚫ Think neural waves, pastel & teal palettes, clean sans-serifs, and kinetic visuals.
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Posted Apr 28, 2025
Designed visual identity for a neurotech wellness startup.
