Open Loot — Web3 Marketplace for Big Time

OpenLoot is a Web3 marketplace for primary and secondary NFT assets tied to Big Time, a PC game with an active and growing player community.

There was no existing design foundation. The product needed to be built from scratch, serving two very different audiences: casual gamers buying in-game items, and crypto-savvy traders managing high-value digital assets.

The core tension was making blockchain infrastructure feel invisible to players who just wanted to trade and get back to the game.

I led the full design process end-to-end: research, UX, UI, and product design.

I benchmarked against OpenSea for NFT asset flows, Binance for crypto transaction patterns, and the broader PC gaming industry for interface tone and familiarity. From those references I defined design guidelines, component systems, and interaction patterns tailored specifically to this product.

Key contributions:

Defined the UX architecture for two distinct user personas (gamers and traders)

Created a scalable design system and component library

Designed primary and secondary marketplace flows for NFT transactions

Balanced security requirements with high-conversion purchase experiences

Established visual language rooted in gaming culture while supporting Web3 functionality

Successfully launched 2 versions of the marketplace. Built and grew a design that served a real player community around Big Time, bridging Web3 complexity with gaming usability at scale.