Article: 5 Reasons you should be using Canva for Social Media

4.55 billion people. That’s how many users are on social media in today’s world and when it comes to building a business or a personal brand, a social media presence is paramount to not only instantly create that personal relationship and trust with your current clientele, but to showcase who you are and what you do, to millions of other people who may not have had access to your brand before the world of social media existed.

On average, people spend 145 minutes a day browsing social media, and this number continues to rise every year. It’s human nature to want more information so it makes sense that the social media trend is on the rise and will continue to do so. It allows us to get that information instantly, which makes it one of the most important things to have established for your brand whether it be business or personal. While this may not be new information, it can be a daunting task to accomplish. There is one tool that can help you accomplish all this and more and it’s easier than you think! That tool is Canva.

Sometimes budget can hinder your ideas on growing your brand. Placing online ads, hiring influencers and social media managers all cost money but when you’re just starting out or these aren’t a part of your vision, you may not have the funds to do all of this and more. One of the best things about Canva is, it’s free! Canva does offer a paid account option, Canva Pro, however if this isn’t for you, the free version has lots of options to get your brand going.

Canva has a vast amount of templates for all social media, from Pinterest to Instagram to Tiktok. You have your own style? Cool, maybe blank templates are where it’s at for you. But if you’re not sure where to start or need some ideas, Canva has a whole range of templates and ideas to choose from. They not only have static templates to add to your feed, but Canva also has templates for stories, covers, statuses, reels, and even Youtube videos.

Mood, style, and tone of social media are important. The more “on brand” your social media looks the more appealing to the eye it is to current and potential followers. Typically, people view social media by scrolling, passing a lot of information in a short amount of time. Users are more likely to stop and view a page, feed, or video if it is aesthetically appealing and catches their eye. Canva allows you to accomplish this by creating brand kits with their Canva Pro account so you as a brand can ensure you’re constantly following the same color scheme, mood, and tone.

Creating social media content for different platforms and then spending time posting them all at the right times so they get the most views can be overwhelming and frustrating. Canva Pro allows users to pre-schedule social media posts across 8 different platforms. Canva’s social media content calendar is built to make posting easier so you can set your schedule, write your captions and let Canva post your content at the times you’ve set on your own platforms for you.

Canva has thousands upon thousands of copyright-free photos and graphics for you to use in your posts so you don’t have to scour the internet looking for that risk-free image you need that will be the piece de resistance of your brand’s social media game. There are many themes, ideas, and images that you can create and personalize specifically to your needs. Not only that, but the tool allows you to layer images, add text and create gifs to post for your growing following.

While there are many tools and people out there to help your personal or business brand on social media, Canva is a good place to start and get those creative juices flowing. Whether you’re working from a desktop, laptop, tablet, or even your phone, it’s a tool built to help you build your brand on social media.