TikTok Brand Strategy | CounterAi

Counter AI, a next-gen calorie tracking app powered by AI, needed a distinct, scroll-stopping presence to launch its brand voice on TikTok and build early traction with Gen Z and Millennial users.

Created a brand tone & visual guide: Clear, intuitive, wellness-forward

Built a brand-new TikTok account from the ground up

⚡ Designed a launch strategy around three key pillars: education, POV content, and trend hacking

📈 Delivered daily trend tracking, adapting audio and hook styles to fit Counter AI's niche

💡 Presented 15+ original video concepts to internal creators monthly

Provided caption hooks, scripts, and post timing guides

🔁 Optimized content based on early traction + performance analytics

📱 One video went viral organically, reaching 16.6K+ views

💬 Increase in profile visits and comments from interested early adopters

🧠 Positive feedback from viewers: "This is exactly what I needed for counting macros"

🧰 Delivered a repeatable content strategy for long-term scaling