To put it simply, culture is the way things work here. It is how we approach our work, how we interact with one another, the norms and habits of an organization. While it is true culture is often lofty and hard to grasp, that is precisely why in culture planning we are breaking it down into the concrete observable behaviors. This doesn't just serve as an indication if culture is successfully nurtured, but also how are we going to go about nurturing the culture we want: Just nurture the right behaviors!