Email Marketing (Swords of Northshire)

I wrote for this client as part of an email marketing agency (Oasis). Below are six of the emails I loved writing the most.

The goal was always to sell and promote their products (e-comm brand), sometimes using customer feedback to create authority and trust, other times using pop culture references to connect with the customer on a deeper level.

(Disclaimer: The designs you're about to see were created by me, a copywriter. Bare with me, there was a reason why I chose copywriting as a career instead of design)

Newsletter 1 subject: “You shall not pass.” preview: But if you like Lord of the Rings, you must read this email!

Open Rate - 38,80% Click Rate - 2,40% Revenue generated - $546,99

subject: The blade you’ve been dreaming about:

preview: Wakizashi!

subject: Master Splinter would want you to read this

preview: Learn more about ninjutsu

Open Rate - 34,70% Click Rate - 1,10% Revenue generated - $1 059,98

subject: Is this REALLY the strongest Marvel character?

preview: Try out his katanas and let us know.

Open Rate: 28% Click Rate:1,10% Revenue generated: $1 928,96

Newsletter 5 subject: Cut through space with Yamato.

preview: A gift straight from the demon world!

subject: Bring some Kill Bill action into your life

preview: Get a Beatrix Kiddo’s sword replica

Open Rate: 32,20% Click Rate: 1,20% Revenue generated: $0,00