Email Marketing (Swords of Northshire)
Margarida Madeira
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Posted Apr 15, 2024
Weekly newsletters. Goals were to sell/promote products using customer feedback to create authority/trust and pop culture references to connect with customer.
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I wrote for this client as part of an email marketing agency (Oasis). Below are six of the emails I loved writing the most.
The goal was always to sell and promote their products (e-comm brand), sometimes using customer feedback to create authority and trust, other times using pop culture references to connect with the customer on a deeper level.
(Disclaimer: The designs you're about to see were created by me, a copywriter. Bare with me, there was a reason why I chose copywriting as a career instead of design)
Newsletter 1
subject: “You shall not pass.”
preview: But if you like Lord of the Rings, you must read this email!
Open Rate - 38,80%
Click Rate - 2,40%
Revenue generated - $546,99
Email 1
Newsletter 2
subject: The blade you’ve been dreaming about:
preview: Wakizashi!
Email 2
Newsletter 3
subject: Master Splinter would want you to read this
preview: Learn more about ninjutsu
Open Rate - 34,70%
Click Rate - 1,10%
Revenue generated - $1 059,98
Email 3
Newsletter 4
subject: Is this REALLY the strongest Marvel character?
preview: Try out his katanas and let us know.
Open Rate: 28%
Click Rate:1,10%
Revenue generated: $1 928,96
Email 4
Newsletter 5
subject: Cut through space with Yamato.
preview: A gift straight from the demon world!
Email 5
Newsletter 6
subject: Bring some Kill Bill action into your life
preview: Get a Beatrix Kiddo’s sword replica
Open Rate: 32,20%
Click Rate: 1,20%
Revenue generated: $0,00
Email 6