Client / Project: DOFF — Creative Video Agency Role: Copywriter, Web Designer (Figma), Framer Developer

DOFF wanted a website that captured their bold creative spirit — something powerful, cinematic, and unapologetically different. The goal was to design a site that:

Communicates the agency’s fearless personality and storytelling power

Highlights performance metrics to build trust and credibility

Combines strong copy, striking visuals, and smooth motion for a high-impact experience

Feels modern, fast, and engaging across all devices

1. Copywriting & Voice Definition I developed a tone that felt bold yet refined — confident headlines, concise copy, and clear storytelling to express what DOFF stands for: creativity that moves people.

Structured the homepage to guide attention from story to proof to action.

Defined typography, layout rhythm, and color palette for a clean yet cinematic vibe.

Balanced imagery and white space to keep the design breathable and visual-first.

Recreated the layout with pixel precision and crafted smooth scroll effects.

Integrated animations to add depth and flow.

Ensured full responsiveness and fast performance across desktop, tablet, and mobile.

Distinct brand tone: A fearless, modern voice that instantly communicates DOFF’s identity.

High visual impact: Cinematic imagery, confident typography, and motion that feels alive.

Performance-focused: Clear stats like “+4.9M Views” and “95% returning clients” establish trust and credibility.

Effortless experience: Clean navigation and intuitive structure that drives engagement.

Optimize image performance for even faster load times.

Enhance mobile readability in text-heavy sections.

Add subtle micro-interactions for a more tactile and responsive feel.

Full copywriting and content strategy

Visual design in Figma (layout, typography, color system)

Complete site build in Framer (animations, interactions, responsive design)