Disruqt
Wael Helmi
A trademark for a new business innovation methodology. Trademarked in The UK, born in Egypt. All work was done remotely using Zoom
The Client
Creativity -in the business world- is an ongoing process, without development, "creativity" becomes an inefficient redundant task. consuming more resources than the value it adds.
Disruqt™ is a new business innovation set of method and tools, created by Lateral Studios, based on London. it disrupts the status quo in order to develop and refine thinking and operation aspects to reach you target audience, transforming the customer experience to a more engaging one, and reducing the complexity and liabilities for businesses.
The challenge? There is no visual aspect to promote such a method.
If you can capture this creative flame, and just make sure to go along exploring new ideas it becomes an infinite process of evolvement.
This is something new, requiring a new name.
The name itself demonstrates the idea, by disrupting the word "disrupt" and visually flip one letter, you get Disruqt. Which is easy to pronounce. A proper name that needs to special type treatment, and alludes to various stages of the process with the /k/ sound, found in other words like construction, destruction, reconstruction, all are phases of the creative process.
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Posted Mar 4, 2023
How to give shape to a method. Born in Cairo, living in London
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