Wellow Eyewear Brand Identity Design

MADE FOR DAYDREAMING.

Wellow is a conceptual eyewear brand that brings a little fantasy into the everyday. Sculptural chrome frames and translucent lenses meet a world of soft skies, pastoral landscapes and Renaissance-inspired imagery.

The project explores this contrast through identity, packaging and art direction, pairing expressive products with a calm, dreamlike atmosphere. A collection designed to catch the eye—and let the mind wander.

WELLOW | Product and Brand Identity | by Briefngo™