Liquid Death Marketing Project

Introduction: "Liquid Death" is a brand of bottled water marketed with a darkly humorous and edgy aesthetic, using phrases like "murder your thirst" and "death to plastic". They sell still and sparkling water, as well as flavored sparkling water and iced tea, in infinitely recyclable aluminum cans. The company emphasizes its low-calorie and low-sugar options, while also highlighting its mission to reduce plastic pollution.

User Experience Issues: The existing website's layout and navigation were confusing, making it difficult for users to find products and complete their purchases efficiently.

Limited Mobile Optimization: The website was not fully optimized for mobile devices, which can frustrate users who shop on smartphones or tablets.

Slow Loading Times: Pages took too long to load, resulting in potential customers abandoning their carts and contributing to lost sales.

Ineffective Call-to-Action: The website lacked clear and compelling calls to action, which made it difficult for users to know how to proceed through their shopping journey.

Outdated Design: The website's aesthetic did not align well with the brand's edgy and humorous image, leading to a disconnect with the target audience.

Lack of Product Information: Insufficient details about products hinder customers from making informed decisions, resulting in lower conversion rates.

Inefficient Checkout Process: The checkout process was cumbersome, with too many steps and options that confused users, leading to cart abandonment.

No Integration of Marketing Tools: The previous website lacked integration with marketing tools, which limited the company's ability to engage with customers effectively and target potential buyers.

Inadequate Inventory Management: The website did not provide real-time inventory updates, leading to overselling or underselling certain products.

Limited Payment Options: The previous system offered few payment options, potentially alienating customers who preferred alternative payment methods.

The transition to a Shopify-based design aimed to address these issues, improve the overall user experience, and facilitate smoother transactions.