EXRCST | Fashion Brand Website

EXRCST | Fashion Brand Website Design I designed the website for EXRCST, a fashion label built around bold, editorial visuals and a dark, high contrast aesthetic. The goal was to give the brand a digital presence that feels less like an online store and more like a fashion magazine spread moody, confident, and a little dramatic.

The homepage opens with a mirrored black and white portrait that immediately sets the tone, paired with a minimal navigation bar, so the visuals stay the focus. The typography leans on a tall, editorial serif for headlines, contrasted with a clean sans-serif for supporting text a combination that gives the site a fashion-house feel without looking cluttered.

For the manifesto section, I layered overlapping images and oversized type to mimic the collage style you would see in a print fashion magazine, using color fragments breaking through the black-and-white photography to add a sense of energy. The following section shifts to a darker, more cinematic layout, with a single striking line of copy paired with a small product teaser card, letting the words carry the same weight as the imagery.

Throughout the site, I kept the color palette restrained mostly black, white, and grayscale with a single accent red used sparingly for the logo mark and small details, so it draws the eye without competing with the photography.