In today's fast-paced digital marketplace, consumers seek a one-stop solution for informed purchasing decisions. The GDGT.com Shopping Companion was designed to fulfill this need by consolidating product details, user reviews, and price comparisons into an intuitive platform

What is the problem?

A smartphone-­‐owning person with fairly limited tech skills walks into Target and is searching for a desk for his granddaughter's new apartment

He has no idea which one to buy, but there are 50 in the store to choose from.

It's confusing and intimidating and hes about to just give up

How can the app we build help this person make an informed decision

Users confronting overwhelming choice in retail environments where they're not super knowledgable (e.g., choosing between 50 different desks)

Designing an intuitive interface that could harness product data from partner sites and existing data

Homepage with buying guides

Search by UPC

Search By Store

Search By Location

I began the design process with low-fidelity sketches for brainstorming and communicating ideas to accelerate decision-making through visualization without losing time.

My sketches were based on the business goal, and the heuristic evaluation.

We took a look at other comparison sites as a starting point and went through a few iterations before we came up with this flow

Using Figma, I translated my first sketches into low-fidelity wireframes. Then, I improved them by adding a few relevant pieces of dataprovided by the development team. to understand the general types of data that needed to be present

Once the wireframes were signed off on by the team and the issues around implementing the design were resolved, I moved on to design the final screens in Figma.

My goal was to create a visual identity that’s aligned with the website's look and feel. The color palette matches the current website colors

Also, I’ve checked the competition and took a deep dive into my catalog of references for inspiration.

User-Centric Design

Simple, intuitive interface for non-technical users

Clear product details

In-store usability optimized with UPC scan

Seamless incorporation of product information

Real-time price data

Streamlined product navigation system

Although the project was ultimately shelved and my work was not implemented, the design process provided invaluable experience.

It gave me the opportunity to deepen my understanding of applying design principles in data-heavy applications and to explore innovative ways to present complex information clearly and intuitively.

The project reinforced the importance of creating user-friendly interfaces in environments where data complexity could overwhelm users.

I learned how to balance visual design with usability to ensure that users could efficiently navigate and extract insights from large sets of data.

This experience strengthened my problem-solving skills and highlighted the challenges of making complex information accessible, which has informed my approach to future projects.