Brand Design for a FinTech Startup





Virtus, a small business bank, helps small business owners achieve their dreams through products, advice, and support. With its current brand lacking distinctiveness, Virtus needed a re-brand that reflected its personality. Virtus identity needed to work within a variety of mediums found within the company's marketing and product ecosystem, from marketing platforms to internal products.





Virtus Brand Design

Virtus Brand Design

Virtus, a small business bank, helps small business owners achieve their dreams through products, advice, and support. With its current brand lacking distinctiveness, Virtus needed a re-brand that reflected its personality. Virtus identity needed to work within a variety of mediu