Brand Design for a FinTech Startup
Amit Yogi
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Posted Mar 6, 2023
Successfully rebranded a FinTech startup, including designing a new logo and creating a cohesive brand identity across all marketing materials.
Virtus, a small business bank, helps small business owners achieve their dreams through products, advice, and support. With its current brand lacking distinctiveness, Virtus needed a re-brand that reflected its personality. Virtus identity needed to work within a variety of mediums found within the company's marketing and product ecosystem, from marketing platforms to internal products.
