JM Inversiones | Brand Identity

Inversiones JM is an investment company in which we buy and breed Colombian Paso Fino horses that can be rented for competition including National, international and World, used for other breeding. We plan on having real a estate for stables to rent and other real estate properties to rent under Airbnb with luxury container homes, as well as having a store in the stables to sell horse products under our label. The logo is a true reflection of our commitment to quality and performance in the world of horsere investments. It’s a minimalistic luxury, a monogram bearing the initial letters "J&M." It subtly incorporates the grace and strength of a horse. The "J" and "M" elegantly form the contours of a horse's muzzle, capturing the essence of these magnificent creatures. Meanwhile, the horse's tail is seamlessly blended within the design, creating a sense of motion and power that characterizes the Colombian Paso Fino breed.

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