I got the assignment from my school SintLucas, Eindhoven to make an awareness campaign for a fictive client Huis73 and Verse Algoritmes with the theme Cyber stress.

Through research, different concepts and experiments I have made a campaign focusing on the part where I ask people questions about their social media behaviour.

From my research I found out that we, as social media consumers have a lot of impact on social media itself.

For instance BeReal stands out for its emphasis on authentic content, setting it apart from other social media platforms but because users are asking for more and more features the essence of BeReal starts to fade and it starts to look like any other social media app.

Down below you can see my process through this project. The research, concepts, experiments and final results.

A few final results from the project